Remember this? One Man's epic attempt to sell his knackered Volvo
Remember the guy who made an epic video using his professional skills as an art director? Well, Volvo decided his video was so good that they got him to make their next ad. Well played Volvo, well played. Bypassing autotrader completely, the owner of this 1993 Volvo 245GL station wagon estate decided to harness the full force of marketing and create a video with technical skills more commonly seen in big budget agency work.
Complete with ‘Hollywood film trailer man’ voiceover and enough tracking shots to induce nausea, Castor - a Swedish art director has created arguably the viral hit of the year so far.
Just in case you were on the market, the car (a stunning example) comes full laden with features including, “an inside and an outside” a “curly exhaust” and “two pieces of black roof sticks” (roof bars)
It remains unsold.